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6 Elements Your Law Firm Website Design Needs

October, 19 2022
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Jo Stephens
law firm website designer

If you want your law firm to succeed and to stand out against the thousands of other competitors in the United States, you’ll need to take advantage of a professional law firm website design. 

Law firm web design entails much work and attention to detail, and there are certain elements to consider to make your design one that will draw clients in and keep them there. 

Here are six things your website design needs to have in order to impress potential clients. 

Showcase your successes

Clients will be looking for a law firm that has a successful record, so be sure to make this information easily accessible to users on your website. 

How do you do it? There are a few ways. 

You can showcase your case results on your homepage.showcasing results on web design

You can also show a cumulation of what you’ve earned for your clients. siegfried and jensen lawyer web design

In addition, testimonials are extremely effective in convincing website visitors to contact you. showcasing testimonials on website

Users are looking for current data, so make sure to keep your information up-to-date at all times. 

Keep a consistent brand identity

Before you even create a website or any other marketing materials, your firm should work with a professional marketer and brand designer to create a consistent brand for your firm

Establishing your values, mission, and target audience, as well as colors, fonts, and logos will make other marketing and design decisions much easier down the road. Brand Identity for Lawyers

Without an established brand identity, it’s easy to have an inconsistent look with brand materials. This will only hurt your firm, as consistency evokes feelings of professionalism and helps you become recognizable in the long run.

Once you’ve created a brand and brand identity, you’ll need a one-of-a-kind website that will help advance your brand even further. Cookie-cutter and template-based websites won’t do the trick. 

Offer helpful resources

Clients want to feel like you’ll be helpful to them, so establishing that pattern of helpfulness before you even meet will solidify the value of your services. A great way to do this is to offer free resources on your website. 

The most popular way to do this is through maintaining an informative, legal-centric blog. You can also offer downloadable guides, videos, and FAQ pages.

Create a client-focused design

You already know that looking for a lawyer can be overwhelming, especially for those already going through a stressful time. How your firm comes across when they land on your website can be key to obtaining them as a client. 

Your website should reflect confidence but concern for the individual and their needs. 

Instead of showing how great you and your firm are, show how you can add value to the clients’ lives. It’s a fine line between the two, but it’s crucial to master. 

Davey Law Group Website Design

User-friendly navigation

When you’re working with a professional designer, it can be tempting to try out innovative design elements, such as unique and playful navigation.

Neil Patel shares this website example of navigation in a non-standard location. This is an example of what doesn’t work.Non User Friendly Navigation

However, you should stick with what already works. 

It can be confusing and stressful to users who need to obtain specific information about your firm and can’t navigate your website. 

Be sure to have a clear menu and easy ways to get in contact with your quickly. 

Use high-resolution images

Low-quality images are something we see too often on law firm websites–and they can truly break a design that otherwise looks great. 

high resolution images for lawyer web design

If you wish to feature the attorneys at your firm on your website (which we highly suggest doing), use high-resolution, professional images.

As a law firm, it’s important to hire a well-established company to tailor your site to your specific needs. 

Law Firm Sites knows the elements you need on your law firm website design, to build your client base, and stay competitive. Contact us today to get started with a free law firm websites design. 

Do you want to see your site with a new look?